Growing up attending to Dunwoody High School, home to Ryan Seacrest, Hayley Thomas was aware of what the communication industry had to offer. Today, she has worked in radio for five year and is now a producer for Cumulus Media, more specifically The Bert Show on Q100.
Hayley began her radio career when she took mass communication courses her junior and senior year of high school. The Ryan Seacrest Foundation offers internships for college students, but since Seacrest attended Dunwoody, he offers the internship to seniors at Dunwoody as well. Hayley was offered the internship at the Ryan Seacrest Foundation radio station in the children’s hospital at Egleston.
Following her internship, Hayley attended Valdosta State University. She took an unexpected route and only attended college for one year. For some people, this would sound crazy, but for Hayley, it made sense.
She was a summer production intern for Q100 following her first year at Valdosta. While interning, Hayley met Adam Bomb, who offered her an additional internship. During her time on The Bomb Squad, a board operator position became available. Slowly but surely, Hayley worked her way up to be a producer for The Bert Show on Q100.
Hayley seized every opportunity life gave her. “Everything just fell into place” Thomas expressed.
Q100, 99.7 FM, is an top-40 contemporary hit radio station in Atlanta, GA. The station is owned and operated by Cumulus Media. According to its website, “Cumulus Media combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week.”
Q100’s most popular show is The Bert Show. It airs weekday mornings; hitting the prime morning drive time hours. I listened to The Bert Show every morning on my drive to school. It’s entertaining, funny, and the show plays the most relevant songs. Q100 is one of my go-to stations in the Atlanta area.
Hayley’s days start early in the morning at 5 a.m. Before the show starts at 6 a.m., Hayley prepares the audio for the day. “Radio is all about timing,” Thomas informs me. There are three commercial breaks an hour, so Hayley is in charge of the songs, commercials, and promos. Her job is to make sure they run for the exact amount of time the hosts need before they go live again.
All of the songs are chosen for Hayley at the beginning of the day. The program director choses the songs that will play, how often they are played, etc. A formula is used to decide when and what is playing. This is why you hear certain songs over and over again because it is classified as a power song, therefore it must be played a certain amount of times throughout the day. Another part of the formula considers if the singer is a male or female and the speed of the song. For example, you cannot play two fast songs in a row or play only songs sung by women.
Working in radio has its perks. There are concert tickets left over, especially if contest winners do not pick up their tickets, celebrities come in and out of the studio for interviews, you can go backstage. Hayley has met artists like Meghan Trainor, DNC, and Hailee Steinfeld when they came in during their radio tours. She is able to have real conversations with them and really get to know them on a personal level since they are not trying to talk to fans or the press.
Excitement ran through Hayley’s bones when she had the opportunity to attend a Beyonce concert. A contest winner never picked up their tickets, so their loss became Hayley’s gain. “How could you not come pick up Beyonce tickets?” Thomas questioned.
Her best piece of advice is to be nice, but be tough. “In radio, there are a lot of strong personalities. It’s easy to be pushed around if you let them,” Thomas advised me. “They like to hire from within, so be nice but tough enough to showcase your personality and talent.”
Hayley Thomas knew what she wanted and strived to succeed. She seized every opportunity to gain experience through internship after internship. Hayley boldly introduced herself to radio show hosts Adam Bomb and Bert Weiss who gave her the opportunity to work for them. Radio is a tough business to be in, but Hayley is thriving in the entertainment industry.